You can get from point A to point B in any old four door sedan, but making that drive in a Lexus makes it a luxury ride. Today’s array of luxury brands affords a gentleman the chance to differentiate his refined tastes from those of the peasant masses, whether in his clothing or wine or coffee or cologne. But I was completely oblivious to the fact that there was a luxury niche toothpaste available for me to show off on my bathroom sink.
Marvis, an Italian company established in 1958, offers the world a variety of flavorful luxury toothpastes in, I must say, some very attractive packaging. And it is making appearances on sites like Vogue and Menswear. So of course, everybody who’s anybody would try this glorious Marvis Toothpaste. Including myself.
Marvis advertises its paste as a “lifestyle” toothpaste with an emphasis on tasty flavor. In fact, each box and tube bears the inscription “The Pleasure of Flavor” in eight languages. Seven different flavors are available: Strong Mint (peppermint), Jasmine Mint, Ginger Mint, Whitening Mint, Aquatic Mint (cool mint with subtle lavender), Cinnamon Mint, and Amarelli Black Licorice. The list is compelling, and flavor definitely seems to be the selling point. Some have even said they would be tempted to swallow the stuff! It’s also smooth and creamy, so for those of you looking for a smooth toothpaste, this is your ticket.
The Marvis toothpaste ingredient list was fairly lengthy, but not in the way I expected. All the intrigue flavor options are covered by two words on this list, one of them in parentheses: “Aroma (flavor).” The paste contains glycerin and cellulose gum to retain its moisture and creaminess, aluminum hydroxide and Sodium Citrate to combat bacteria in the mouth, Silica as an abrasive to clean the teeth, Sodium Saccharin as a sweetener, Sodium Lauryl Sulphate as a foaming agent to froth it up in your mouth, Titanium Dioxide to dye it white, and also water. Notably, the ingredient list does not include fluoride.
The toothpaste is distributed in over 40 countries, in 3.8 and 1.3 ounce containers. Small-ish portions to be sure, but the paste is described as concentrated, meaning it can be used in smaller amounts than a typical retail toothpaste and thus last longer.
I have to say that the packaging for the Marvis toothpastes is an enticing draw. The paste comes in a silver metal tube, with the text boxes containing the label, description and ingredients color coded in a color corresponding to the particular flavor (red for cinnamon, black for licorice, etc.) In my case I chose the green one: Classic Strong Mint, the original Marvis flavor. The screw-on lid is of the same peppermint-green color as the box and tube labels. The whole packaging has a distinctly nostalgic, vintage look. It is undeniably attractive, and I could even choose a particular flavor and color to match my bathroom amenities!
The paste itself is white, and looks very creamy and smooth on the brush, with no visible particulates in it. As directed, I used less of a ‘dose’ of this paste than I usually would of the grocery store variety.
My first impression is that it truly does taste great. There is a fuller, richer taste even to this peppermint than I get from standard toothpastes. It is sweeter as well. I would compare it to an Altoid mint. The toothpaste feels normal as far as texture; I don’t detect anything unexpected in that department. It does seem to foam up and stretch pretty well, meaning I feel like the smaller amount on the brush was enough to get the job done.
One thing to mention: I felt that the initial sweetness and richness of the flavor had a definite weakening even in the course of that short brushing. Similar to a stick of Juicy Fruit being really sweet when you first bite it but then fading fast.
The after effect in my mouth is nice. I feel a sort of menthol-like cool sensation, and my breath has definitely been altered powerfully. Obviously there is no way to know yet if it is adequately cleaning my teeth of plaque and tartar from one use, but my mouth certainly feels and smells clean. I read that smokers tended to be big fans of Marvis because of its effective breath improvement, and I think I agree.
One obvious obstacle for some people to using this toothpaste would be the price. A quick couple of searches on Amazon is enough to know that Marvis is more than six times the cost per ounce of a tube of Colgate Total. Of course, the Colgate would not be even remotely as posh.
A couple of the listed ingredients could also be an issue for some personal health and hygiene aficionados. Titanium Dioxide, which is used to whiten the color of the toothpaste, is a no-no on some health blogs, as is SLS (sodium lauryl sulphate).
Perhaps a greater problem for the average user would be the fact that the Marvis toothpaste contains no fluoride. Fluoride is present in much of our drinking water and nearly all of our toothpastes, and it acts to fight tooth decay by strengthening enamel and making the tooth resistant to plaque and acid. Marvis has elected not to include it and that could cause many potential buyers to question whether it will actually work for them and the health of their teeth.
Marvis Toothpaste Wrap Up
I found a gentleman on Youtube describe Marvis toothpaste, and then at the end of his brief words he informed his viewers that if they were ever in New York, they should go to such-and-such a corner and try a particular street food cart. He said that the man at the cart could make them the best Prosciutto and Mozzarella sandwiches. As I watched it I knew the pull of this toothpaste: it is that little known indulgence that you can use and let people in on, and it is even from Europe!
Marvis Toothpaste promises great flavor, and the toothpaste certainly delivers. It is also an effective breath editor. Without knowing for certain it was adequately cleaning and protecting my teeth, I might be hesitant to pay the higher-end price. But then again, it could be a great option as a post-meal, quick fix, “hey let’s go out” and “wow-your breath-smells-great!” kind of thing.